AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Convenience Store Apps in Latin America on Android
An overview of the Android app performance for top convenience stores in Latin America during Q4 2020, highlighting user engagement and download trends. Detailed insights are available on Sensor Tower.
In the fourth quarter of 2020, five major convenience store applications demonstrated varied trends in downloads and weekly active users on the Android platform across Latin America. This performance data, provided by Sensor Tower, offers a glimpse into the mobile presence of these retail chains during the period.
mi OXXO saw a significant increase in downloads starting in November, with a peak of 15K in the first week of December. Weekly active users followed a similar trend, growing to 27K in mid-December before slightly declining to 22K by the year's end.
7-Eleven México experienced a substantial rise in downloads, reaching a high of 19K in early December. Weekly active users peaked at 26K in the same week, then dropped to approximately 8K towards the close of the year.
Dollar General, while having a lower overall number of downloads, peaked at 301 in late November and ended the quarter with 200 downloads. The app's weekly active users saw a slight increase from 2.5K at the start of the quarter to 2.3K at its conclusion.
Family Dollar had relatively modest download numbers, with the highest at 116 in late November. The app's active users showed a small but steady increase, rising from 118 to 184 in November, and then slightly dipping to 117 by the end of December.
Casey's recorded fewer downloads and active users compared to its competitors. The app's downloads peaked at 83 in mid-October, and weekly active users saw a high of 86 in early October, which later settled to 43 by the year's end.
Overall, the performance of these convenience store apps indicates a varying degree of user engagement and interest in the final quarter of 2020. For more in-depth analysis and insights, Sensor Tower provides detailed app performance data and market intelligence.